If You Want To Unleash Innovation, You Need To Put Your Community to Work

Posted by Gretchen Hoffman at 9:05 AM, March 04, 2015


AragonlogoYour enterprise might be ready to innovate, but is it stuck in a perpetual “ready to innovate” loop? If so, it’s time to take action. And our recent webinar, with Jim Lundy, CEO and Lead Analyst of Aragon Research, offers lots of insight around how to move forward – and why.

Lots of organizations are ready to innovate, and can’t understand why they’re being disrupted by competitors – especially when they know they have a superior product or service. The reason why this happens is simple – and preventable: They were MORE ready to innovate than you. They approached innovation in an organized way and that allowed them to bring their ideas to market ahead of your team.

We had 68% of webinar attendees who said their management considers innovation as critical to the success of their business. This is a growing #. Jim shared Aragon Research’s 2015 Technology ARC diagram representing companies less than 5 years old. Innovation Management is a top priority. He commented that “companies need a pragmatic approach to help them get in front of the tidal wave of change” and “companies need to have tools to allow them to manage innovation”.

The webinar discusses how to beat your competition the next time around (or get out there first if they haven’t bested you yet!): outthink the competition and identify the next big thing by developing a community and corporate culture of innovation! But how can you do that, specifically? Well, we cover that in detail in the webinar, including:

  • How Innovation Management Programs and other technologies are giving enterprises an edge
  • Key innovation and mobile trends you need to be aware of
  • Examples of markets being disrupted and why digital businesses are projected to outperform others
  • Understanding the Internet of Things and why it matters to you
  • How to harness those great ideas inside your company and put them in action before your competitor does
  • Ways to nurture innovation in your company via multiple channels

You’ll also learn about two distinct innovation models – organic and the “fast follower” approach – and decide which one is right for you to help fast-forward your efforts so you get ahead of the changing tidal wave headed your way.

View the full webinar here – we welcome your comments!

2015 CFO Sentiment Study – Growing Importance of Innovation to CFO’s

Posted by Gretchen Hoffman at 5:04 PM, March 02, 2015


CFO-Innovation


Each year the CFO Alliance conducts a CFO Sentiment Study, providing exclusive insight and measurable statistics that are critical to the strategic planning and financial outlook of CFO’s across the United States.

The best practices and statistics shared in this study will help companies identify challenges and ways to move forward and innovate in 2015.

The CFO Alliance is comprised of senior financial leaders and decision makers, spanning a wide range of industry groups, company sizes, and geographies. The survey data comes from more than 600 responses solicited from financial leaders in private industries and also public and non-profit sectors.

The results of the study speak to positive expectations for the US economy in 2015, and specific business industries. Other revelations include:

  • Projected spending increases to keep pace with technological advancements and innovation trends, more specifically increases will be seen in employee wages and benefits, data security and cloud computing, social media marketing, and primarily in hardware and software purchases.
  • In addition to spending, 95% of those surveyed agreed that organizations must encourage communication and create a culture of innovation moving forward to successfully achieve objectives.
  • Collaboration between the CFO and marketing will be essential, as 61.5% said their marketing initiatives will be the number one factor impacting their company’s success in 2015.
  • The leadership role of the CFO is changing too, with the value of being “social” taking precedence and projected to have positive implications this year. Along with this new “social” role CFOs should pay close attention to the importance of customer engagement and human capital optimization goals as well.

The role of the CFO is continually broadening to accommodate emerging growth initiatives and deliver impactful results that are critical to all aspects of business operations. And CFOs are playing a greater role in determining corporate direction, strategies, and ultimately creating long-term shareholder value.

Are there any stats in the study that surprise you? We’re guessing there are a few! We’d love to hear your thoughts on the study in the comments.

And feel free to enjoy our analyst webinar on Unleash Innovation – Put Your Community to Work which discussed more innovation trends and ways to help create a culture of innovation.

Get ‘Inno-spired’ by Our Forrester ‘Innovation Trends to Watch’ Webinar

Posted by Gretchen Hoffman at 5:55 PM, February 17, 2015


ForresterGenius may be “one percent inspiration and ninety-nine percent perspiration,” according to Thomas Edison, but that one percent can be the difference between taking action now and waiting. And when it comes to innovation these days, waiting is the wrong move – because it gives your competitors that much more time to disrupt the space and send you reeling.

Successful enterprises have always known they need to continuously reinvent themselves to meet the demands of new generations of customers, but it’s even more important now as the manufacturing, distribution, and information ages have given way to the current Age of the Customer. Keeping up with trends and expectations is no easy task, and innovation must be a constant goal.

To keep the inspiration happening we recently hosted a webinar on Innovation Trends to Watch and Inspire You featuring Chip Gliedman, Vice President and Principal Analyst at Forrester Research. Gliedman’s IT background helps him serve CIOs using research focused on “IT investment strategies, innovation, justifying technology investments, business technology alignment, and IT satisfaction. He is a frequent speaker on innovation for Forrester.

On our webinar he shared innovation trends in a way that will inspire you to act. Here’s just some of what he shared:

  • How to explore current innovation trends and decide on actions
  • How to exploit market opportunities to create business value
  • How to maximize profits by perfecting innovation processes
  • The questions to ask for specific innovation goals, whether product, process, organizational and market
  • How to use sustained innovation to avoid disruption
  • Common barriers to innovation
  • What skills to sharpen for innovation success
  • Benefits of open or “collaborative” innovation
  • Tips for getting started with your innovation program and for stepping up your game

And getting started is important! In fact 41% who attended the webinar shared that they are “struggling to get their innovation program ramped”. You can always tweak your innovation process down the road, but once you take those first steps it will become easier and easier to keep walking – and eventually run. Brightidea has a methodology we would welcome sharing with you to help get your innovation program up and running if you CONTACT US.

Or take the first step by watching the webinar here: Innovation Trends to Watch and Inspire You.

Innovation Programs By Design

Posted by Gretchen Hoffman at 8:13 AM, February 09, 2015


Innovation-process

In this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance – or create – a culture of innovation.

The biggest struggle most enterprises face when it comes to innovation is making the leap from talking about great ideas to putting those ideas in action. It’s difficult because harnessing people-powered innovation requires an in-depth understanding of the pain points, goals and capabilities specific to your enterprise – plus the solutions speaking to each.

Fortunately, Genevieve Wang, VP of Product at Brightidea, recently examined each area, extensively. And she shares key insights around each in the interview below!

GH: Please share some stories that help frame why innovation is necessary.

GW: There are quite a few examples of opportunities lost and businesses going under due to their failure to innovate. An example everyone will remember is Kodak. For decades, it was the market leader; if you were taking photographs, you were likely using Kodak film or a Kodak camera. How did they miss the boat on digital photography? Kodak’s failure to innovate in digital ultimately caused it to be forced out of a market it helped create. Another example is Blockbuster. The video market moved to an on-demand model, and Blockbuster remained brick and mortar-focused for too long. Most of its stores have since closed and it’s now chasing after competitors when it could have been leading them.

GH: So if innovation is necessary, and most enterprises recognize that it is – why isn’t innovation happening across the board?

GW: Innovation IS happening to some extent at most large companies, but it isn’t always being done well. Managing innovation and taking it beyond a brainstorming session to action is an extremely difficult task. Many companies support one-off innovation efforts that experience varying levels of success, but these random acts of innovation fail to capture the lion’s share of great ideas waiting to be explored in an organization.

Beyond that, while there are ready metrics for pretty much every other function in an organization, how does one measure innovation success? It makes it difficult for one person or team to own the process, because doing so seems like a risk that offers little reward for their efforts.

GH: How – and what - are we changing this for enterprises? How are we adding value to this process?

GW: Our goal at Brightidea is to improve the enterprise’s overall innovation experience and success rate. We’ve built a powerful innovation platform that allows the enterprise to manage every aspect of innovation, from identifying and rating ideas through creating business cases, tracking outcomes, and reporting analytics. The surgical tools we provide allow innovation leaders to do precisely what they need to do to engage participants, from organizing hackathons to crowdsourcing creative solutions – and they’re all housed in one place. It’s really everything an enterprise needs to effectively manage innovation and see measurable outcomes.

GH: Is that what we mean when we say “design thinking?”

GW: Design thinking means deeply understanding the customer – their daily lives, struggles, and how they try to overcome roadblocks – then synthesizing that information to see patterns, and finally generating potential solutions that can be iteratively tested with the customer. Design thinking is messy. We pick up nuggets as we talk to people, we develop personas that allow us to live a day in their lives, and we create concepts and mock-ups on the fly as we learn about their specific needs.

We also take feedback really seriously. We want to hear from our customers, and we reach out to ensure we have their feedback. If a customer is suggesting a feature, we explore it from multiple vantage points, to try to get to the underlying need that’s driving the feature request.

GH: So you’re saying we are practicing what we preach?

GW: Yes! We’re always innovating on the platform and our own products. We support a very agile product methodology, pushing product updates every two weeks.

Is your enterprise innovating effectively? Share your successes below! And be sure to reach out to learn more about how we can help you make innovation part of your organization’s culture. You may also find our paper on “7 Must Haves for Achieving Innovation Management ROI” of interest.

BrightWorks Platform Powering 2015 Rathmann Innovation Challenge

Posted by Gretchen Hoffman at 10:20 AM, January 27, 2015


Rathmann-challenge

Brightidea's BrightWorks Platform Powering 2015 Rathmann Innovation Challenge

What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best applied to improving the human condition – at least, that’s the point of the Rathmann Challenge, which aims to inspire innovators to change the world by rewarding big ideas.

So it made sense for Rathmann to partner with Brightidea and use our innovation platform, BrightWorks, to harness these ideas - because our mission goes beyond providing solutions for companies and organizations seeking a more efficient innovation process. We, too, seek to help advance people-powered ideas that will make the world a better place.

Our collaborative software, in conjunction with next generation architecture, will streamline the lengthy and multi-step application review process, allowing the greatest time and attention to be focused where it belongs: on the ideas submitted by innovative applicants.

About the Challenge

The chief project of the Rathmann Innovation Center, the Rathmann Challenge awards up to $300,000 to one winning organization - $100,000 for a past outstanding idea, and with it the possibility of $200,000 to pursue an Even Bigger Idea – all within an annually rotating theme (science, technology, arts, education, environment, health, human services, public affairs and international aid).

This year’s Rathmann Challenge asks applicants to focus on “Provisions for Personal Necessities in Preparation for Learning.” The goal is to “assist educators in addressing issues which interfere with PreK – 12 students’ ability to be fully present in the classroom.”

These needs include obvious items like classroom supplies, but also less obvious (but equally crucial) basic personal necessities like food, clothing and shelter, as well as health- and legal-related needs – the absence of which can put debilitating stress on students.

U.S.-based, legally-formed organizations are eligible to submit an application outlining past work, including an Even Bigger Idea aimed at improving the ability of students to be fully present in the classroom.

Each year one grant of $100,000 will be awarded based on past accomplishments, with a potential additional $200,000 to bring an Even Bigger Idea to fruition over the following two years. This Even Bigger Idea can be something new (still within the above-mentioned theme), or build upon past ideas that fit the theme’s criteria.

The application process is open from January 5, 2015 through February 12, 2015, or until 200 applications are received.

As the Rathmann Challenge awards past accomplishments, innovators should take note that next year’s challenge will be focused on “Environment – Managing and Harnessing the Data.” Get to work now on creating next year’s “past” in the present, as well as applying to this year’s challenge as part of the Rathmann Innovation Center’s effort to make great ideas a reality. You never know – the next Even Bigger Idea could be your own!

Birds of a Feather Insights with Emily Hopkins of Unum

Posted by Kate Pietrelli at 10:05 AM, January 14, 2015


At Birds of a Feather 2014, we discussed key learnings and insights with innovation program leaders such as Emily Hopkins, Consumer Analyst at Unum. As a large company of 10,000 people, Emily shared that breaking down silos and identifying innovation Challenge champions has been the biggest hurdle for their program. She joined us at this year's Birds of a Feather to learn how other organizations have overcome similar hurdles, and shared her key takeaways with us from this year's event.

Watch the video here:

One of the biggest learnings from Birds of a Feather for Emily was how people have used rewards to recognize and motivate people to participate in innovation Challenges. Emily said, "We have wrestled with it back and forth just with our own internal culture -- about how you reward people for ideas whether it would be recognition or actual rewards. It's surprising how many companies use rewards for that encouragement and engagement level so, I think that that's something that I will take back and something that we'll definitely look at."

Emily discovered at Birds of a Feather that, while there is no silver bullet to solve all innovation program hurdles, there is an avid and dedicated community of innovation program leaders who are willing to discuss and share successes as well as failures in order to learn and grow from each other. This has been the most powerful takeaway for Emily.

Stay tuned to the Brightidea blog for more insights from our Birds of a Feather 2014 event for Innovation Program Leaders.

10 Articles That Redefined Innovation in 2014

Posted by Gretchen Hoffman at 12:51 PM, January 05, 2015


10 Articles That Redefined Innovation in 2014


Ideas

Smart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your product, or redefine your customers’ experience. And these ten articles helped redefine the innovation space in 2014. And in case you missed them, we’re sharing them here so you can start 2015 on the right foot!

1. 12 Innovation Lessons for 2014 (They’re Still Relevant) - All businesses can learn from understanding the latest innovation trends, especially when these trends are illustrated by real-world examples like Google, Phillips and more. Where do you want to be? Figure it out by following the lead of companies who are already there.

2. Data Science Handbook: 3 Tips for Becoming a Data Scientist - Everything you’ve ever wanted to know about data science in one place, from some of the field’s most prominent voices:

 

  • DJ Patil, co-coiner of the term “data scientist” - “Data Science is a team sport”

 

  • Michelangelo D’Agostino, formerly of Obama 2012’s data team - “[You have to] figure out how to push through and not be frustrated when something doesn’t work, because things just don’t work most of the time.”

 

  • Clare Corthell, creator of “The Open Source Data Science Masters” - “In the end, the greatest reward … came from what taking a risk demonstrated about me.”

 

3. Running Your Company at 2 Speeds - “Digitization has led to bifurcated competition that challenges monolithic corporate structures. A two-speed approach to architecture will help companies navigate what’s likely to be a tricky period of transition.” Having trouble deciding what should be fast-tracked and what can wait? This will help.

4. Global Innovation Barometer Insights - How many executives believe that collaborative innovation activities drive revenue and profit? What are the barriers standing in the way? How many companies are executing key drivers they believe result in successful innovation? The answers to these questions (and more) are answered in this infographic by GE - and some of them may surprise you.

5. You Are Not Late - While it might seem like we are fully entrenched in our digitized lives, we are merely at the threshold of all that is possible. Innovators have an open playing field to create all that we’ll take for granted in the next few decades. Don’t waste the opportunity – it’s not too late. Promise.

6. Inside Shell’s Gamechanger Program - “An idea, like a ghost, must be spoken to a little before it will explain itself.” Shell’s Russ Conser quotes Charles Dickens to illustrate the general idea behind the Gamechanger program – which is to offer innovators the opportunity to “experiment” with their ideas in a safe place to discover if they have something worth pursuing further. “Some of the people who are most innovative and entrepreneurial just can’t help themselves when they get out of bed in the morning. They want to change the world… So we offer them a place to do that.”

7. How EBITDA Is Killing Enterprise Tech Innovation - Innovation requires a degree of risk, but taken too far could spell disaster for even the mightiest of companies. Tech is moving fast, but tech alone does not equal growth. Who will step up to lead this movement against EBITDA (earnings before interest, taxes, depreciation and amortization)? It should be you!

8. A Desirable-Future Haiku - Whatever future we envision for ourselves, it begins now with innovations we’ve yet to imagine. If you can’t quite see it, don’t worry – with a little help from some Twitter users, Kevin Kelly now can. He’ll tell you all about it.

9. Clayton Christensen vs. Jill Lepore and the Debate on Disruption - Is Innovation merely disruption of the status quo? And is this disruption a good, or bad, thing? The debate between Christensen and Lepore is like a reality show for innovation junkies…

10. Top 40 Innovation Bloggers. - And no top list would be complete without a nod to the innovation bloggers who create and share the content that keeps the conversation moving – and advancing. Check out the contenders for the Top 40 Innovation Bloggers of 2014 and then check out past years’ influencers while you’re at it!

Whatever your thoughts on innovation, it never hurts to look at things from a new angle – some would argue that’s how innovation happens – and see what shakes out. And listening to some of the greatest thinkers on the subject is never a bad idea regardless!

What inspired you to do something differently in 2014?

And check out this bonus article on how Cisco uses Brightidea to improve innovation across their business.

10 Innovation Predictions to Heat Up Your Secret Sauce to Success in 2015

Posted by Gretchen Hoffman at 8:44 AM, January 02, 2015



Ideas

Innovation is the lifeblood of business. You need to harness it to stay ahead. And in 2015, we expect these ten changes will figure prominently in the innovation space. Are you ready to the meet these challenges?

1. Programs will require ever-greater flexibility. Innovation programs will be expected to offer ever-greater flexibility to meet the needs of stakeholders to crowdsource solutions.

2. Wider adoption of innovation programs. More businesses will recognize the need for harnessing innovation, as the process becomes unweildly for those successfully (somehow) keeping it in together now.

3. Fierce competition to innovate faster. Businesses lacking innovation programs will experience greater frustration this coming year, as their competitors will beat them to market with similar ideas.

4. 24/7 Global innovation. Global innovation will become more coordinated, offering 24/7 collaborative insight across time zones.

5. Investor confidence tied to accelerated innovation. Companies hoping to compete, but lacking a collaborative innovation option, will continue to fail fast, but will find it harder to recover investor confidence and push forward to the next idea.

6. Innovation management leader given larger budgets, and expected to show rapid results. Savvy businesses will increasingly budget for innovation management teams and “innovation” will be built in to all job functions enterprise-wide. And innovation teams will be expected to demonstrate ROI faster.

7. Data scientists will drive innovation program needs. Some predictions around increasing importance/need for data scientists to consider here: 2015 and the Data Scientist: 5 Key Predictions.

8. Companies will start running their own Hackathons. As more businesses push to innovate faster, they will use the Hackathon model to drive rapid prototyping and break down internal barriers to development of new ideas.

9. Innovation programs managers get seat at table. Over the past few years, companies have been building small, centralized Innovation teams. 2015 will see the emergence of dedicated roles in that team break out and become more influential in their companies.

10. Innovation software will be a key differentiator! As software dedicated to driving innovation in companies continues to advance, it will reach a tipping point in its functionality – and it will drive cultural change in the organization (without the need for consultants to support it).

Do you agree with this list? Did we miss any? Share YOUR predictions in the comments!

And get your complimentary copy of The Forrester Wave: Innovation Management Tools Report to learn more ways to accelerate innovation processes and programs.

Seven Things to Look for in a Sponsor - of your Next Innovation Challenge

Posted by Anthony Madama at 10:57 AM, March 11, 2014


For Corporate Innovation teams that offer innovation crowdsourcing services to other areas of the business, finding the right Challenge Sponsors can make or break the success of your program.

Graphic

While support from the C-suite can be great to get you started, you can not rely on them for the steady stream of challenge topics that are the life blood of the 'shared service' model.

Eventually you will need to venture out into the organization, and identify business leaders who have real —and pressing— business needs that you can help to solve via crowdsourcing.

Often this is unfamiliar territory for the Innovation Program Manager. It requires internal networking and 'selling' the benefits of the service. It is also a significant departure from the work they have been doing to date (eg. organizing the team, defining the process and project managing the deployment of the Brightidea platform).

There are many different candidates to sponsor challenges, in different departments, with widely varying needs, and it's hard to know where to start.

So we've created this handy list of things to keep in mind as you are looking for sponsors of your next innovation challenge.

Seven Things to Look for in a Sponsor of Your Next Innovation Challenge:

1. Expressed Interest or Curiosity in your Program and Tools. Executives who are already interested in what you are doing, are the easiest to get engaged. Keep your eyes and ears open for business leaders who think what you are doing is cool, and start with them first.

2. Already Engaged in Innovation at the Company. Executives that participate on an Innovation Council or Innovation Steering Committee are strong candidates as well. They will likely be supporting your program at some level and will give you early opportunities to work with the teams or divisions that they lead. Listen closely and allow them to guide you to where you can have the largest impact in the areas they are responsible for.

3. Already Have a Key Challenge they Need to Solve. Maybe it's an aggressive growth target a few years out, or a division that needs to reduce costs. Maybe there is a new trend they want to jump on in a big way or a technical problem that needs to be solved. An executive with a 'burning platform' that needs to get something done, can benefit from fresh thinking and directly engaging their teams to solve the problem.

4. Have Access to Resources to Execute Ideas. Business unit leaders who have existing discreationary budgets for doing new things, be it:R&D, prototyping, custom work, etc. make great sugar daddy's for your innovation program. These executives are used to placing bets on things that may or may not pan out. They often have existing pools of money and resources that are not pre-allocated to mission critical activities and therefore have the latitude to experiment with new things. By teaming with such well-heeled executives, you will not have to waste your time finding additional budget to execute the opportunities you hand-off to them.

5. Operating in an Area with Rapidly evolving Products and Services. Lets face it, at any given point in time, some markets are moving faster than others. If your company made mobile phones and land-line phones, the demand for innovation will probably be greater in the mobile division. Go to where the action is. Look for areas where technology is driving rapid product evolution or where changes in policies or regulations are disrupting how business is being done. Divisions with lots of engineers doing technical design work make great targets. 

6. Bigger is better. The benefits of crowdsourcing increase with scale. Seek out sponsors that lead large teams, or whose challenge topic will be broadly applicable to employees in other business units.  

7. Social Media or Technology Saavy. Does your target sponsor have a blog? Are they active on twitter? Executives that embrace social media often have a 'prepared mind' for crowdsourcing innovation. They are comfortable communicating to large audiences via digital media and understand the untapped power and potential of their network.

*    *    *

The list above describes traits you can use to help identify the strong candidates to sponsor innovation challenges. If you have other tips, I'd love to hear them! Please share them in the comments section below.

If you wish to discuss this topic in more detail, feel free to contact us so we can have one of our innovation consultants reach out to you to discuss further!

Brightidea is the leading provider of collaborative innovation software for companies all over the world. Brightidea believes every company’s innovation process is unique with specific needs changing over time in different ways. The Brightidea platform is designed to be the most flexible and self-configurable available to effectively support customers no matter where they are on their innovation journey. Based in San Francisco, Brightidea has over a decade of experience and has worked with nearly 500 leading corporate innovators, including Adobe, Bayer, Bosch, Chevron, Cisco, General Electric, Humana, SAP, Sony and many others.

Introducing Innovation as a Shared Service (ISS) in the Fall 2013 Product Release

Posted by Steve Bell at 3:01 PM, September 24, 2013


As a leader in the collaborative innovation software space for over a decade, we’ve done a lot of our own collaborative innovation with industry-leading companies like GE, SAP, Motorola Solutions, and Bosch. With today’s breakneck pace of business, these organizations understand the imperative to innovate or be left in the dust.

Along this innovation journey, we’ve worked with many different forms of innovation from new product development to six sigma to R&D. Recently, one model has surfaced as a highly successful approach for getting innovation programs up and running, and delivering consistent innovation outcomes across organizations. It is a form of dedicated innovation group that we call Innovation as a Shared Service – or “ISS”.

ISS is similar to an organizational service like IT and HR because the team is tasked with servicing various stakeholders in diverse business units across the company. The goals for the ISS team are to create a culture of innovation, oversee a corporate innovation center of excellence, and coordinate a network of innovation champions.

Since Brightidea and our customers have experienced first-hand the value of ISS, today we’re excited to announce new capabilities in our Fall 2013 release designed to support and drive ISS team success. Here are some of the highlights:

WebStorm Scheduler: Auto-pilot for the Innovation Program Manager

WebStorm-Scheduler

ISS teams are nearly always managing concurrent innovation campaigns on behalf of multiple business unit sponsors. At the same time, they are nearly always budget and resource constrained. They need to be energy efficient – to do more with less. Campaign Scheduler provides set-and-forget scheduling of routine activities such as start and stop dates for challenges, ideas, voting, comments, newsletters, and blogs.


Social Collaboration Tools: Draw your employees into innovation

9_18_notifications

The beauty of collaborative innovation is that you can tap into your corporate “wisdom of crowds” to develop solutions to challenges, improve processes, or discover the Next Big Thing. For this to be successful you need an interested crowd that is motivated to participate. We’ve introduced Social Collaboration Tools including User Tagging, Notifications, and Action Item Alerts to drive campaign participation. This is all enabled under a new consistent Global Navigation paradigm that that spans our product suite end to end.


Idea Boards: Showcase your best ideas

9_18_ideaboard

Collaborative innovation extends beyond just coming up with ideas. Companies collaborate all the way through the innovation process. It starts with the ability for people to find and evaluate ideas in an easy, engaging way. Idea Boards are a Pinterest-style interface that lets you easily sort, filter and showcase your best ideas. Because after all, you want people to decide on your best ideas, not algorithms.


WebStorm Feedback and Reporting: Show the true value of your programs

9_18_campaign_feedback

Working with our ISS clients, we know that they need to justify the value of their programs to upper management and stakeholders. Since the outcomes from these programs may not materialize until a much later implementation date, ISS teams need a consistent way to track their effectiveness every step of the way. Webstorm Feedback enables innovation teams to capture and share instant satisfaction feedback from business unit sponsors (the customer) on program status, activities, and results.

Another critical way to monitor campaign effectiveness is through reporting. The Fall 2013 Release delivers new reporting and dashboard capabilities to help innovation managers track their innovation program effectiveness through the entire lifecycle from idea to outcome.


Ongoing Innovation at Brightidea

There are numerous additional new features rolling out with the Fall 2013 release. Fall 2013 is just the tip of the iceberg in terms of what’s on our roadmap to support collaborative innovation and ISS.

These are exciting times for Brightidea. While one of our main competitors has recently thrown in the towel and been acquired due to financial woes, we’re not only expanding our platform and services – we’re accelerating our innovation momentum. Stay Tuned!

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