BrightWorks Platform Powering 2015 Rathmann Innovation Challenge

Posted by Gretchen Hoffman at 10:20 AM, January 27, 2015


Rathmann-challenge

Brightidea's BrightWorks Platform Powering 2015 Rathmann Innovation Challenge

What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best applied to improving the human condition – at least, that’s the point of the Rathmann Challenge, which aims to inspire innovators to change the world by rewarding big ideas.

So it made sense for Rathmann to partner with Brightidea and use our innovation platform, BrightWorks, to harness these ideas - because our mission goes beyond providing solutions for companies and organizations seeking a more efficient innovation process. We, too, seek to help advance people-powered ideas that will make the world a better place.

Our collaborative software, in conjunction with next generation architecture, will streamline the lengthy and multi-step application review process, allowing the greatest time and attention to be focused where it belongs: on the ideas submitted by innovative applicants.

About the Challenge

The chief project of the Rathmann Innovation Center, the Rathmann Challenge awards up to $300,000 to one winning organization - $100,000 for a past outstanding idea, and with it the possibility of $200,000 to pursue an Even Bigger Idea – all within an annually rotating theme (science, technology, arts, education, environment, health, human services, public affairs and international aid).

This year’s Rathmann Challenge asks applicants to focus on “Provisions for Personal Necessities in Preparation for Learning.” The goal is to “assist educators in addressing issues which interfere with PreK – 12 students’ ability to be fully present in the classroom.”

These needs include obvious items like classroom supplies, but also less obvious (but equally crucial) basic personal necessities like food, clothing and shelter, as well as health- and legal-related needs – the absence of which can put debilitating stress on students.

U.S.-based, legally-formed organizations are eligible to submit an application outlining past work, including an Even Bigger Idea aimed at improving the ability of students to be fully present in the classroom.

Each year one grant of $100,000 will be awarded based on past accomplishments, with a potential additional $200,000 to bring an Even Bigger Idea to fruition over the following two years. This Even Bigger Idea can be something new (still within the above-mentioned theme), or build upon past ideas that fit the theme’s criteria.

The application process is open from January 5, 2015 through February 12, 2015, or until 200 applications are received.

As the Rathmann Challenge awards past accomplishments, innovators should take note that next year’s challenge will be focused on “Environment – Managing and Harnessing the Data.” Get to work now on creating next year’s “past” in the present, as well as applying to this year’s challenge as part of the Rathmann Innovation Center’s effort to make great ideas a reality. You never know – the next Even Bigger Idea could be your own!

Birds of a Feather Insights with Emily Hopkins of Unum

Posted by Kate Pietrelli at 10:05 AM, January 14, 2015


At Birds of a Feather 2014, we discussed key learnings and insights with innovation program leaders such as Emily Hopkins, Consumer Analyst at Unum. As a large company of 10,000 people, Emily shared that breaking down silos and identifying innovation Challenge champions has been the biggest hurdle for their program. She joined us at this year's Birds of a Feather to learn how other organizations have overcome similar hurdles, and shared her key takeaways with us from this year's event.

Watch the video here:

One of the biggest learnings from Birds of a Feather for Emily was how people have used rewards to recognize and motivate people to participate in innovation Challenges. Emily said, "We have wrestled with it back and forth just with our own internal culture -- about how you reward people for ideas whether it would be recognition or actual rewards. It's surprising how many companies use rewards for that encouragement and engagement level so, I think that that's something that I will take back and something that we'll definitely look at."

Emily discovered at Birds of a Feather that, while there is no silver bullet to solve all innovation program hurdles, there is an avid and dedicated community of innovation program leaders who are willing to discuss and share successes as well as failures in order to learn and grow from each other. This has been the most powerful takeaway for Emily.

Stay tuned to the Brightidea blog for more insights from our Birds of a Feather 2014 event for Innovation Program Leaders.

10 Articles That Redefined Innovation in 2014

Posted by Gretchen Hoffman at 12:51 PM, January 05, 2015


10 Articles That Redefined Innovation in 2014


Ideas

Smart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your product, or redefine your customers’ experience. And these ten articles helped redefine the innovation space in 2014. And in case you missed them, we’re sharing them here so you can start 2015 on the right foot!

1. 12 Innovation Lessons for 2014 (They’re Still Relevant) - All businesses can learn from understanding the latest innovation trends, especially when these trends are illustrated by real-world examples like Google, Phillips and more. Where do you want to be? Figure it out by following the lead of companies who are already there.

2. Data Science Handbook: 3 Tips for Becoming a Data Scientist - Everything you’ve ever wanted to know about data science in one place, from some of the field’s most prominent voices:

 

  • DJ Patil, co-coiner of the term “data scientist” - “Data Science is a team sport”

 

  • Michelangelo D’Agostino, formerly of Obama 2012’s data team - “[You have to] figure out how to push through and not be frustrated when something doesn’t work, because things just don’t work most of the time.”

 

  • Clare Corthell, creator of “The Open Source Data Science Masters” - “In the end, the greatest reward … came from what taking a risk demonstrated about me.”

 

3. Running Your Company at 2 Speeds - “Digitization has led to bifurcated competition that challenges monolithic corporate structures. A two-speed approach to architecture will help companies navigate what’s likely to be a tricky period of transition.” Having trouble deciding what should be fast-tracked and what can wait? This will help.

4. Global Innovation Barometer Insights - How many executives believe that collaborative innovation activities drive revenue and profit? What are the barriers standing in the way? How many companies are executing key drivers they believe result in successful innovation? The answers to these questions (and more) are answered in this infographic by GE - and some of them may surprise you.

5. You Are Not Late - While it might seem like we are fully entrenched in our digitized lives, we are merely at the threshold of all that is possible. Innovators have an open playing field to create all that we’ll take for granted in the next few decades. Don’t waste the opportunity – it’s not too late. Promise.

6. Inside Shell’s Gamechanger Program - “An idea, like a ghost, must be spoken to a little before it will explain itself.” Shell’s Russ Conser quotes Charles Dickens to illustrate the general idea behind the Gamechanger program – which is to offer innovators the opportunity to “experiment” with their ideas in a safe place to discover if they have something worth pursuing further. “Some of the people who are most innovative and entrepreneurial just can’t help themselves when they get out of bed in the morning. They want to change the world… So we offer them a place to do that.”

7. How EBITDA Is Killing Enterprise Tech Innovation - Innovation requires a degree of risk, but taken too far could spell disaster for even the mightiest of companies. Tech is moving fast, but tech alone does not equal growth. Who will step up to lead this movement against EBITDA (earnings before interest, taxes, depreciation and amortization)? It should be you!

8. A Desirable-Future Haiku - Whatever future we envision for ourselves, it begins now with innovations we’ve yet to imagine. If you can’t quite see it, don’t worry – with a little help from some Twitter users, Kevin Kelly now can. He’ll tell you all about it.

9. Clayton Christensen vs. Jill Lepore and the Debate on Disruption - Is Innovation merely disruption of the status quo? And is this disruption a good, or bad, thing? The debate between Christensen and Lepore is like a reality show for innovation junkies…

10. Top 40 Innovation Bloggers. - And no top list would be complete without a nod to the innovation bloggers who create and share the content that keeps the conversation moving – and advancing. Check out the contenders for the Top 40 Innovation Bloggers of 2014 and then check out past years’ influencers while you’re at it!

Whatever your thoughts on innovation, it never hurts to look at things from a new angle – some would argue that’s how innovation happens – and see what shakes out. And listening to some of the greatest thinkers on the subject is never a bad idea regardless!

What inspired you to do something differently in 2014?

And check out this bonus article on how Cisco uses Brightidea to improve innovation across their business.

10 Innovation Predictions to Heat Up Your Secret Sauce to Success in 2015

Posted by Gretchen Hoffman at 8:44 AM, January 02, 2015



Ideas

Innovation is the lifeblood of business. You need to harness it to stay ahead. And in 2015, we expect these ten changes will figure prominently in the innovation space. Are you ready to the meet these challenges?

1. Programs will require ever-greater flexibility. Innovation programs will be expected to offer ever-greater flexibility to meet the needs of stakeholders to crowdsource solutions.

2. Wider adoption of innovation programs. More businesses will recognize the need for harnessing innovation, as the process becomes unweildly for those successfully (somehow) keeping it in together now.

3. Fierce competition to innovate faster. Businesses lacking innovation programs will experience greater frustration this coming year, as their competitors will beat them to market with similar ideas.

4. 24/7 Global innovation. Global innovation will become more coordinated, offering 24/7 collaborative insight across time zones.

5. Investor confidence tied to accelerated innovation. Companies hoping to compete, but lacking a collaborative innovation option, will continue to fail fast, but will find it harder to recover investor confidence and push forward to the next idea.

6. Innovation management leader given larger budgets, and expected to show rapid results. Savvy businesses will increasingly budget for innovation management teams and “innovation” will be built in to all job functions enterprise-wide. And innovation teams will be expected to demonstrate ROI faster.

7. Data scientists will drive innovation program needs. Some predictions around increasing importance/need for data scientists to consider here: 2015 and the Data Scientist: 5 Key Predictions.

8. Companies will start running their own Hackathons. As more businesses push to innovate faster, they will use the Hackathon model to drive rapid prototyping and break down internal barriers to development of new ideas.

9. Innovation programs managers get seat at table. Over the past few years, companies have been building small, centralized Innovation teams. 2015 will see the emergence of dedicated roles in that team break out and become more influential in their companies.

10. Innovation software will be a key differentiator! As software dedicated to driving innovation in companies continues to advance, it will reach a tipping point in its functionality – and it will drive cultural change in the organization (without the need for consultants to support it).

Do you agree with this list? Did we miss any? Share YOUR predictions in the comments!

And get your complimentary copy of The Forrester Wave: Innovation Management Tools Report to learn more ways to accelerate innovation processes and programs.

Seven Things to Look for in a Sponsor - of your Next Innovation Challenge

Posted by Anthony Madama at 10:57 AM, March 11, 2014


For Corporate Innovation teams that offer innovation crowdsourcing services to other areas of the business, finding the right Challenge Sponsors can make or break the success of your program.

Graphic

While support from the C-suite can be great to get you started, you can not rely on them for the steady stream of challenge topics that are the life blood of the 'shared service' model.

Eventually you will need to venture out into the organization, and identify business leaders who have real —and pressing— business needs that you can help to solve via crowdsourcing.

Often this is unfamiliar territory for the Innovation Program Manager. It requires internal networking and 'selling' the benefits of the service. It is also a significant departure from the work they have been doing to date (eg. organizing the team, defining the process and project managing the deployment of the Brightidea platform).

There are many different candidates to sponsor challenges, in different departments, with widely varying needs, and it's hard to know where to start.

So we've created this handy list of things to keep in mind as you are looking for sponsors of your next innovation challenge.

Seven Things to Look for in a Sponsor of Your Next Innovation Challenge:

1. Expressed Interest or Curiosity in your Program and Tools. Executives who are already interested in what you are doing, are the easiest to get engaged. Keep your eyes and ears open for business leaders who think what you are doing is cool, and start with them first.

2. Already Engaged in Innovation at the Company. Executives that participate on an Innovation Council or Innovation Steering Committee are strong candidates as well. They will likely be supporting your program at some level and will give you early opportunities to work with the teams or divisions that they lead. Listen closely and allow them to guide you to where you can have the largest impact in the areas they are responsible for.

3. Already Have a Key Challenge they Need to Solve. Maybe it's an aggressive growth target a few years out, or a division that needs to reduce costs. Maybe there is a new trend they want to jump on in a big way or a technical problem that needs to be solved. An executive with a 'burning platform' that needs to get something done, can benefit from fresh thinking and directly engaging their teams to solve the problem.

4. Have Access to Resources to Execute Ideas. Business unit leaders who have existing discreationary budgets for doing new things, be it:R&D, prototyping, custom work, etc. make great sugar daddy's for your innovation program. These executives are used to placing bets on things that may or may not pan out. They often have existing pools of money and resources that are not pre-allocated to mission critical activities and therefore have the latitude to experiment with new things. By teaming with such well-heeled executives, you will not have to waste your time finding additional budget to execute the opportunities you hand-off to them.

5. Operating in an Area with Rapidly evolving Products and Services. Lets face it, at any given point in time, some markets are moving faster than others. If your company made mobile phones and land-line phones, the demand for innovation will probably be greater in the mobile division. Go to where the action is. Look for areas where technology is driving rapid product evolution or where changes in policies or regulations are disrupting how business is being done. Divisions with lots of engineers doing technical design work make great targets. 

6. Bigger is better. The benefits of crowdsourcing increase with scale. Seek out sponsors that lead large teams, or whose challenge topic will be broadly applicable to employees in other business units.  

7. Social Media or Technology Saavy. Does your target sponsor have a blog? Are they active on twitter? Executives that embrace social media often have a 'prepared mind' for crowdsourcing innovation. They are comfortable communicating to large audiences via digital media and understand the untapped power and potential of their network.

*    *    *

The list above describes traits you can use to help identify the strong candidates to sponsor innovation challenges. If you have other tips, I'd love to hear them! Please share them in the comments section below.

If you wish to discuss this topic in more detail, feel free to contact us so we can have one of our innovation consultants reach out to you to discuss further!

Brightidea is the leading provider of collaborative innovation software for companies all over the world. Brightidea believes every company’s innovation process is unique with specific needs changing over time in different ways. The Brightidea platform is designed to be the most flexible and self-configurable available to effectively support customers no matter where they are on their innovation journey. Based in San Francisco, Brightidea has over a decade of experience and has worked with nearly 500 leading corporate innovators, including Adobe, Bayer, Bosch, Chevron, Cisco, General Electric, Humana, SAP, Sony and many others.

Introducing Innovation as a Shared Service (ISS) in the Fall 2013 Product Release

Posted by Steve Bell at 3:01 PM, September 24, 2013


As a leader in the collaborative innovation software space for over a decade, we’ve done a lot of our own collaborative innovation with industry-leading companies like GE, SAP, Motorola Solutions, and Bosch. With today’s breakneck pace of business, these organizations understand the imperative to innovate or be left in the dust.

Along this innovation journey, we’ve worked with many different forms of innovation from new product development to six sigma to R&D. Recently, one model has surfaced as a highly successful approach for getting innovation programs up and running, and delivering consistent innovation outcomes across organizations. It is a form of dedicated innovation group that we call Innovation as a Shared Service – or “ISS”.

ISS is similar to an organizational service like IT and HR because the team is tasked with servicing various stakeholders in diverse business units across the company. The goals for the ISS team are to create a culture of innovation, oversee a corporate innovation center of excellence, and coordinate a network of innovation champions.

Since Brightidea and our customers have experienced first-hand the value of ISS, today we’re excited to announce new capabilities in our Fall 2013 release designed to support and drive ISS team success. Here are some of the highlights:

WebStorm Scheduler: Auto-pilot for the Innovation Program Manager

WebStorm-Scheduler

ISS teams are nearly always managing concurrent innovation campaigns on behalf of multiple business unit sponsors. At the same time, they are nearly always budget and resource constrained. They need to be energy efficient – to do more with less. Campaign Scheduler provides set-and-forget scheduling of routine activities such as start and stop dates for challenges, ideas, voting, comments, newsletters, and blogs.


Social Collaboration Tools: Draw your employees into innovation

9_18_notifications

The beauty of collaborative innovation is that you can tap into your corporate “wisdom of crowds” to develop solutions to challenges, improve processes, or discover the Next Big Thing. For this to be successful you need an interested crowd that is motivated to participate. We’ve introduced Social Collaboration Tools including User Tagging, Notifications, and Action Item Alerts to drive campaign participation. This is all enabled under a new consistent Global Navigation paradigm that that spans our product suite end to end.


Idea Boards: Showcase your best ideas

9_18_ideaboard

Collaborative innovation extends beyond just coming up with ideas. Companies collaborate all the way through the innovation process. It starts with the ability for people to find and evaluate ideas in an easy, engaging way. Idea Boards are a Pinterest-style interface that lets you easily sort, filter and showcase your best ideas. Because after all, you want people to decide on your best ideas, not algorithms.


WebStorm Feedback and Reporting: Show the true value of your programs

9_18_campaign_feedback

Working with our ISS clients, we know that they need to justify the value of their programs to upper management and stakeholders. Since the outcomes from these programs may not materialize until a much later implementation date, ISS teams need a consistent way to track their effectiveness every step of the way. Webstorm Feedback enables innovation teams to capture and share instant satisfaction feedback from business unit sponsors (the customer) on program status, activities, and results.

Another critical way to monitor campaign effectiveness is through reporting. The Fall 2013 Release delivers new reporting and dashboard capabilities to help innovation managers track their innovation program effectiveness through the entire lifecycle from idea to outcome.


Ongoing Innovation at Brightidea

There are numerous additional new features rolling out with the Fall 2013 release. Fall 2013 is just the tip of the iceberg in terms of what’s on our roadmap to support collaborative innovation and ISS.

These are exciting times for Brightidea. While one of our main competitors has recently thrown in the towel and been acquired due to financial woes, we’re not only expanding our platform and services – we’re accelerating our innovation momentum. Stay Tuned!

Video Highlights and Successes from Birds of a Feather 2013

Posted by Sandra Ponce de Leon at 12:00 PM, August 13, 2013



Last month’s Birds of a Feather (BOF) event in Chicago brought together innovators from all over the country, and a wide variety of industries. Attendees were provided the opportunity to exchange ideas, share experiences and find new ways to solve innovation issues their companies are facing, which we captured in video at the event.

Strategic innovation leaders from Humana, WMS Gaming, VSP Global, Quicken Loans and more sat down with us and shared their personal experiences and touched on what they gained from the various presentations, panels and informative, impromptu conversations at BOF.

Some memorable quotes from the event are below:

"It's just so inspiring talking to other colleagues in companies in very different industries just to get different ideas, see what works, what hasn't for folks, and really where things are going. I think it really helps all of us on our journeys for innovation management."
Heidi Hattendorf, Motorola Solutions

“It’s really focused on delivering something that is going to make business and life better and easier.”
Greg Thompson, Autoliv

“Everything that we wanted to achieve, that we had gaps or deficiencies in the process prior to, Brightidea was able to accommodate that.”
Lori Zapanta, Interactive Intelligence

Also featured in the video is our CEO, Matt Greeley, who was excited about the new faces in attendance as well as being able to reconnect with previous attendees noting the common thread among participants: "Everyone has the same passion for fighting the good fight for innovation."

Watch the full 2013 Bird's of a Feather Highlights Video on the Brightidea Vimeo Page.

Account Manager Rod O'Connor Joins Brightidea

Posted by Sandra Ponce de Leon at 10:38 AM, August 06, 2013


Brightidea keeps growing! Today, we're excited to share that Rod O'Connor has joined Brightidea as our newest Account Manager, bringing with him a wealth of experience in managing customer relations in fast-paced inside and outside sales environments. Here’s a little more about Rod in his own words:

1. Where were you before you joined Brightidea?

For the last 3 ½ years I was in new business sales, selling corporate foreign exchange payment and check elimination services for Western Union Business Solutions, a division of Western Union. Most people know Western Union services as sending money from consumer to consumer, but they are also the world’s largest non-bank provider of foreign payment services for businesses as well. We provided customized solutions for law firms, financial institutions, higher education, NGO’s and corporations.

2. What does innovation mean to you?

For me, innovation is about continually advancing products and services for the greater good of the end user. It's all about progression, improvement and creating a better experience for customers.

3. What gets you excited about working for Brightidea?

I really enjoy the open collaborative environment, and I appreciate how everyone on the team has been accessible and driven to make this the best company with the best Innovation Management platform in the industry. I also enjoy helping Brightidea customers solve their innovation challenges to continue being the best in their respective industries.

4. What new innovation are you most excited about?

The Taylormade R1 Driver! Finally, someone built the “swiss army” of drivers, allowing you to change the loft, ball flight path and face angle of your driver with the twist of a small wrench.

Rod5. What do you do for fun?

I enjoy playing golf with my friends as well as playing in tournaments with a golf club that I run called the East Bay Hackers Gentleman’s Club. I also enjoy brewing beer, and to date, I have brewed close to 500 gallons. Brewing is a very innovative process because the recipe is completely developed in your imagination, and just by adding a different hop varietal or grain combination, you can completely alter the flavor even though it may be still classified as a pale ale or a stout, etc. Additionally, I enjoy seeing the world and experiencing different cultures, finding new restaurants around the Bay Area, and spending time with my wife and family.



Steve Bell joins Brightidea as the Director of Product Marketing

Posted by Sandra Ponce de Leon at 12:22 PM, July 08, 2013


We’re thrilled to announce a new addition to the Brightidea team. Steve Bell has joined Brightidea as the Director of Product Marketing, bringing with him an impressive and extensive product marketing history. In his new role, Steve will be responsible for product evangelization, sales enablement and product messaging. Here’s a little more about Steve in his own words:

1. What were you doing before you joined Brightidea?

I’ve been a product marketing professional for over 16 years, mostly in the cloud CRM/Contact Center software market, and more recently in the collaboration and social big data space. At RightNow Technologies I drove product marketing programs for what became the company’s most profitable and industry-leading product, the Dynamic Agent Desktop – think of it as a Zendesk for the enterprise call center.

More recently I ran the Solutions marketing program at Mindjet and the Product Marketing program at DataSift. Mindjet is a leader in mind mapping and collaborative work management software. DataSift is a startup with a social data mining platform – something I’m sure the NSA is already using.

2. What does innovation mean to you?

Pretty basic and broad – innovation is coming up with and applying a new “thing” to meet a need. “Things” can be products, services, technologies, etc. Needs can be known problems to solve, or yet-to-be uncovered needs.

3. What gets you excited about working for Brightidea?

Lots of things! The Innovation software space is really interesting and the market opportunity for Brightidea is huge. I’m excited to be part of such a great, collaborative team. It’s nice to work for a company that has the size and vibe of a startup but the organizational and product maturity of an established company. I see tons of opportunity to apply my experience to evangelizing Brightidea through differentiated messaging, great marketing content and collateral, customer advocacy, and sales enablement.

4. What new innovation are you most excited about?

  • The Lytro is a camera that captures the entire light field with each shot, so you can do your focusing and other photo manipulation after you actually take the picture.
  • The Vinturi aerator – near and dear to my heart (see next answer below), until this little gizmo came along wine drinkers had to wait hours for wine to “breathe” before drinking. The Vinturi aerator sucks air into the wine as it is poured through the device, and “Voila”, your wine is ready to drink.
  • The whole “shared service” thing. A recent example comes from 3 teenagers who passed up Harvard scholarships to start FlightCar. It’s the AirBNB model applied to car rental service. It’s one of those innovations that makes you wonder “why didn’t someone think of this before?”

5. What do you do for fun?

With a family of six (four boys ages 13-18), there’s always something going on in the Bell household – going to lacrosse games, weekends at the beach, hikes, etc. However, one of the most fun (and sanity restoring) activities is actually GETTING AWAY from the kids with my wife Colleen and exploring wine country. We like to get away to the lesser known wine regions like Amador, El Dorado, and Anderson Valley. We also hang out in Healdsburg and Russian River. Living in the Oakland Hills, I also enjoy hitting the local Oakland and Berkeley restaurant scene for interesting global cuisine.

Steve

We couldn’t be more thrilled to have Steve join our expanding team of industry experts bringing our clients’ innovation programs and Brightidea into the next phase of growth.

BOF 2013 Hackathon Delivers Innovation at Customer Speed

Posted by Sandra Ponce de Leon at 1:24 PM, June 27, 2013


Dogfooding: a slang term used to reference a scenario in which a company uses its own product to demonstrate the quality and capabilities of the product.

It stands to reason that at this year’s Birds of a Feather - an event dedicated to sharing and promoting innovation best practices – Brightidea would give itself an innovation challenge by way of an overnight hackathon.

This year’s opening event held at WMS Gaming was a themed Casino Night and the stakes were high…in more ways than one. Customers Motorola Solutions, Humana, Autoliv, WMS Gaming, Quicken Loans, and many others had their eyes on the prize – the winner with the most chips would get the new feature of their choice developed by Brightidea…within 24 hours.

Humana won. And the hackathon was on.

JasonanddevteamThe feature? Humana wanted the ability for admins to search and filter by tags and admin labels, to provide greater idea search refinement. Tags are being leveraged increasingly within the Brightidea Innovation Suite – for example, end users will be able use them to categorize ideas, subscribe to specific tags on ideas of interest and see notifications whenever they log in to their platform. We also decided to add advanced functionality that will allow admins to further organize ideas with sorting as well as new admin-only labels. After speaking directly with Humana to learn their pain points and business need, Brightidea’s VP of Product Jason Hardy-Smith huddled with Brightidea’s development teams to plan how to design and implement the solution.

After a furious all-nighter by the Product & Technical Services teams, the new feature spec came together and the new beta feature was brought to life.

Users can search ideas based on Tags and Admin Labels. Two new columns - for tags and admin labels - were added to the WebStorm™ admin ideas grid. A new dropdown box in the search area allows the user to specify the tags or labels to include or exclude in the search. The search results can even be bookmarked and exported into Excel.


Search-typeahead-tagsHere’s an example screen shot:

The beta working feature was demo-ed to the BOF audience the very next day – to great response.

While this innovation example is less about the wisdom of crowds and more about luck of the draw, nevertheless it’s a wonderful thing when a great idea comes together spontaneously to delight your customer.

 

 

This blog post was written by our new Director of Product Marketing, Steve Bell. Steve joins us with an impressive and extensive product marketing history, driving messaging and positioning, product evangelization, and sales enablement for enterprise SaaS vendors across CRM, Social Big Data, and Collaboration markets. Steve is an avid oenophile, foodie, and father to 4 teenage boys. We'll be hearing more from and about Steve in future blog posts.

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