Posted by Janelle Noble at 8:30 AM, December 05, 2012
Beth Beck: [Mentor Graphics] from Brightidea on Vimeo.
This series looks at the ways top leaders of global companies succeed by integrating innovation into their everyday business processes.
This is an exclusive interview with Mentor Graphic's Engineering Program Manager, Beth Beck. Mentor Graphics, Inc (NYSE: MENT) is a US-based multinational corporation that deals with electronic design automation for electrical engineering and electronics. Overseeing the databases used for internal processes at Mentor Graphics, Beth Beck is no stranger when it comes to integrating innovation into critical business processes like product development. Utilizing Brightidea's innovation management tool, Mentor Graphics tackles one of their most powerful networks, customers. With Brightidea's software, Mentor Graphics setup an innovation program where customer product ideas and feedback could be captured and reviewed by internal teams. For the company, prioritization of ideas is critical, as is streamlining the process of getting the most valuable ideas into the right hands quickly.
What more? We thought so! Check out other exclusive interviews with Innovation Champions like Beth here. And don't forget to connect with other innovation leaders and champions from top global companies by joining the Birds of a Feather innovation community.