Posted by Janelle Noble at 9:43 AM, September 05, 2012
Innovation Champions: Sara Lee from Brightidea on Vimeo.
This series dives into the people behind the scenes, making innovation a key component to the success of top global companies.
Here is an inside look at the people behind innovation management at Sara Lee (NYSE: HSH), a global leader within the competitive and highly regulated food industry. Sharing with us his expertise in the field of corporate innovation is Keith McConnell, an innovation agent at Sara Lee. Like many other global companies Sara Lee employs third party innovation agents to help guide and execute overall corporate strategy around optimizing the business for success. Keith works out of the Continuous Improvement Group and recognizes the importance of the management of employee ideation to maintain a competitive edge while driving innovation to produce new products.
Want to learn more? The Birds of a Feather community connects like-minded innovation practitioners around the world. So don't wait any longer, join our social communities online and connect with Innovation Champions like Keith today.