Apart from the main presentations Kraft's Birds of a Feather Innovation Leaders (BOF) event in Chicago was buzzing with people, discussions and ideas. To give you look at the exciting and an innovative environment surrounding the event, we will be blogging our latest video series, One-on-One at BOF, featuring interviews from attendees.

Heidi Hattendorf, Director of Innovation Development at Motorola Solutions (NYSE: MSI) came BOF event to discuss the company's recent use of Brightidea software and when asked in her interview about the challenges, she responded, "One of the things that we're looking at is, how do we provide the business context around some of the challenges, because you can ask people to innovate and create ideas, but we want them to have relevance, something that's going to be brought to market, something that's important to the company that we're going to invest in."

View the entire exclusive interview below.

Join our BOF Community of Innovation Leaders today and get insights, access, and instant connections to practitioners around the world.