Exclusive Video: Bosch Powering Innovation

Posted by Janelle Noble at 8:00 AM, December 29, 2011

This post is part of our One-on-One at BOF video series featuring interviews from innovation leaders at Kraft's Birds of a Feather Innovation Leaders (BOF) event.

Peter Neumann, Innovation Manager at Bosch, a leading power tool and accessories corporation based in Germany, talks with Brightidea about the open innovation. When asked how he defines success, Peter stated, "Well one way is we have an open innovation from one of our Dremel Link group members and we're going to release this product in about another month." 

Bosch is clearly demonstrating the power of open innovation through implemented product ideas and increased customer collaboration where unmet needs and wants intuitively inform the product roadmap.

Find below Peter's full interview.

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