Simplez, a leading innovation management consulting firm based in Sao Paulo, Brazil, has joined Brightidea's Premier Partner Community to provide innovation software helping enterprises solve their business challenges. Starting with a business question, or a non-conventional business issue, Simplez defines and runs innovation campaigns that produce new business proposals and effective, implementable results.

The innovation trend is gaining momentum in the Latin American region and in early July, Simplez participated in the Feira Conhecimento da Gestão (The Fair of Knowledge Management Conference) in Porto Alegre, Brazil, where they presented their innovation services along with the collaboration of Brightidea software. The event was a success with dozens of new prospects showing keen interest and Simplez was even interviewed by a local television show.

"The role of our partners in LATAM is crucial to our continued growth in the region. SIMPLEZ provides an important local sales, services, and support for Brightidea. I'm proud of their accomplishments in such a short amount of time." says Paul Tran, Director of Strategic Partnerships at Brightidea.

Simplez's passion and localized business knowledge is evident with a recent growth spurt adding several new customers who utilize Brightidea software including AGCO, one of LATAM's largest agricultural equipment manufacturers and De Lage Landen Bank, a global provider of financial solutions. Keep on the lookout for more exciting announcements on Brightidea's expansion and growth in the LATAM emerging economies!