Brightidea is excited to announce the launch of the 'Innovation Management Practitioners Blog Series.' Once a month, our resident innovation expert, (and Vice President of Professional Services at Brightidea) James Pasmantier, will sit down with me to talk about the issues, topics, and trends relevant to innovation practitioners.

At Brightidea, James oversees the success of all client innovation campaigns, in particular focusing on best practices and large-scale rollouts. He is head of the Professional Services Group which consults Brightidea customers on everything from innovation best practices, deployment strategies, and setup & configuration for campaigns. James and his group work with a wide range of customers, from top global companies to start-ups, ensuring each one has the proper tools, knowledge and support they need to be successful.

James recieved a Masters of Business Administration from Columbia Business School and a Bachelor of Arts from Johns Hopkins University. As an innovaiton management expert with over 12 years of experience, James has worked to create and foster cultures of innovation at UBS, AMEX, Austrade, Centrica, Bayer, Emerson, Conifer Health Solutions, Cisco, McGraw Hill, Tecom, WMS Gaming, Swift, and many more.

This series will provide practical insight and timely, relevant tips on how to collect, manage, and implement ideas more effectively. Whether it's a one-time public campaign or a large-scale internal rollout, James's expertise is grounded in the real-world realities of managing innovation. And that makes all the difference.