Adobe Acrobat Ideas & Brightidea Named Finalists in the Forrester Groundswell Awards

Our customer Adobe was recently selected as a finalist in the 2009 Forrester Groundswell awards, for their highly-regarded initiative Acrobat.com Ideas, powered by Brightidea's Webstorm technology.

Specifically, Adobe Acrobat Ideas was recognized for embracing social technologies among a business-to-consumer audience. The concept behind "Embracing the Groundswell," coined by Josh Bernoff  and Charlene Li, is about engaging customers with social technologies to help in the design of products. Adobe Acrobat Ideas is a shining example of this concept; since the beginning of 2009, more than five million users have signed up for Acrobat.com, contributing valuable ideas and future improvements for Acrobat.com.

"We launched Acrobat.com Ideas as an easy way for customers to play an active role in the development of Acrobat.com.  The level of customer interaction has been outstanding and we are incorporating 35 customer submitted ideas into our next release.  Not only do we get great feedback, but also are able to get a good sense of how to prioritize what our customers need, which ultimately makes our services that more valuable to customers and shortens our development cycles." Lisa Underkoffler, Principal Product Manager, Acrobat.com

At Brightidea, we're excited to see our customers recognized for the success they're having with WebStorm. We congratulate Adobe on their selection as a finalist for such an esteemed award, and look forward to seeing more customers recognized for successfully embracing social technologies in the future.

Check out Adobe's Blog Post

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Q&A with Mensa on IdeaAid: Donate Ideas, Not Money.

Below is a Q&A conducted with Mensa on the upcoming launch of IdeaAid. For one week, November 14th-21st, IdeaAid will host a 'Brainstorming Benefit' to gather ideas to help solve some of the world's toughest problems. Brightidea's Webstorm software is powering the IdeaAid site.

Read below and participate starting November 14th as Mensa Process searches for novel ideas on how to raise 1 billion dollars annually to help eradicate global poverty. 

What is the mission of Mensa Process?

Mensa Process is the only consulting firm in the world with access to the unrivaled brainpower of Mensa — a highly respected, international organization whose membership represents some of the world's most intelligent people. Mensa members are geographically and occupationally diverse, representing more than 100 countries and thousands of professions and passions. By tapping into this group's unparalleled intellect and combining it with the creativity of other bright minds, Mensa Process helps businesse innovate, solve problems and grow.