Adobe Acrobat Ideas & Brightidea Named Finalists in the Forrester Groundswell Awards
Posted by Janelle Noble at 9:14 AM, November 09, 2009
Our customer Adobe was recently selected as a finalist in the 2009 Forrester Groundswell awards, for their highly-regarded initiative Acrobat.com Ideas, powered by Brightidea's Webstorm technology.
Specifically, Adobe Acrobat Ideas was recognized for embracing social technologies among a business-to-consumer audience. The concept behind "Embracing the Groundswell," coined by Josh Bernoff and Charlene Li, is about engaging customers with social technologies to help in the design of products. Adobe Acrobat Ideas is a shining example of this concept; since the beginning of 2009, more than five million users have signed up for Acrobat.com, contributing valuable ideas and future improvements for Acrobat.com.
"We launched Acrobat.com Ideas as an easy way for customers to play an active role in the development of Acrobat.com. The level of customer interaction has been outstanding and we are incorporating 35 customer submitted ideas into our next release. Not only do we get great feedback, but also are able to get a good sense of how to prioritize what our customers need, which ultimately makes our services that more valuable to customers and shortens our development cycles." Lisa Underkoffler, Principal Product Manager, Acrobat.com
At Brightidea, we're excited to see our customers recognized for the success they're having with WebStorm. We congratulate Adobe on their selection as a finalist for such an esteemed award, and look forward to seeing more customers recognized for successfully embracing social technologies in the future.
Check out Adobe's Blog Post