Brightidea Insights: The Idea Exchange at UBS

In its June 2009 edition. Mlab’s bi-monthly magazine, Labnotes, in conjunction with London Business School published an in-depth piece on the successful roll-out of The Idea Exchange at UBS. Having been personally involved with setting up and launching the campaign at UBS, I’d like to share some basic insights that even the most seasoned administrators can be reminded of that helped shape the foundation for the Idea Exchange.

 

Brightidea was closely tied to the entire process of both Data Services Group (DSG) and Exchange Traded Derivatives (ETD) division from the configuration and best practice standpoint. Brightidea worked closely with the DSG and the ETD divisions to define and optimize configurations and best practices. We provided hands on experience to help turn their vision into reality. Prior to the launch, we went on site to work side by side with the UBS team. Based on the knowledge gained through similar rollouts, we were able to make suggestions regarding optimal features and workflows. Below are some of the key pieces of advice given to UBS for the Idea Exchange:

CloudWorld 2009 Conference

 

On August 13th, 2009, I spoke at the CloudWorld™conference in San Francisco. CloudWorld brought together the buyers and sellers of Web-centric software, infrastructure and services designed to drive acceptance and deployment of cloud computing. The conference provided a comprehensive look at this emerging technology that is radically changing today’s data center and becoming increasingly important to the enterprise because of its immense cost savings, benefits, scalability and agile functionality.

My presentation focused on Innovation in the Cloud, particularly, how innovation is a killer app for cloud software.  As a business model and architecture, cloud computing does not just cause incremental changes but constitutes a disruptive phase shift and therefore creates a tremendous amount of business opportunities. At the same time, companies are forced to develop new innovations at an increasingly faster pace. Tools like Brightidea’s enterprise products help corporations to turn innovation into a managed process - from idea to launch and embrace the new possibilities of the cloud. Brightidea’s software has become critical to companies such as Experian and Adobe, managing a billion dollar innovation pipeline and capturing and prioritizing customer feedback.

Innovation Management Practitioners - FROM THEORY TO APPLICATION: BOF 3.0 RECAP

 

Last week, Brightidea's third Innovation Leaders Birds of a Feather(BOF 3.0) meeting held true to its pledge to promote “progress in the field of innovation”.   Designed for real world practitioners looking to discuss and
share strategies in innovation management, the event was an open forum where attendees spoke about their experiences and heard from industry leaders.

Art Beckman of Hewlett-Packard was the keynote speaker at BOF.  As an innovation expert at HP and the Program Lead for The HP Garage, Beckman spoke frankly about the challenges and opportunities facing HP as they expand The Garage, HP's internal idea hub, to all 300,000 employees.