CloudWorld 2009 Conference
Posted by Matthew Greeley at 9:57 AM, August 24, 2009
On August 13th, 2009, I spoke at the CloudWorld™conference in San Francisco. CloudWorld brought together the buyers and sellers of Web-centric software, infrastructure and services designed to drive acceptance and deployment of cloud computing. The conference provided a comprehensive look at this emerging technology that is radically changing today’s data center and becoming increasingly important to the enterprise because of its immense cost savings, benefits, scalability and agile functionality.
My presentation focused on Innovation in the Cloud, particularly, how innovation is a killer app for cloud software. As a business model and architecture, cloud computing does not just cause incremental changes but constitutes a disruptive phase shift and therefore creates a tremendous amount of business opportunities. At the same time, companies are forced to develop new innovations at an increasingly faster pace. Tools like Brightidea’s enterprise products help corporations to turn innovation into a managed process - from idea to launch and embrace the new possibilities of the cloud. Brightidea’s software has become critical to companies such as Experian and Adobe, managing a billion dollar innovation pipeline and capturing and prioritizing customer feedback.
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