Ten Reasons Your Corporate Social Network Should be an Innovation Social Network

Posted by Matthew Greeley at 10:48 AM, March 24, 2009

1. Adoption - There is no doubt online communities are valuable and powerful, but there is no value if your community is an empty dance floor. Generic communities based on generic tools, often have no stated purpose and employees or customers don't know why they should go there. Idea Portals are a proven way to get very rapid uptake because there is something in it for the end user. Either participating in the product direction or cutting costs instead of headcount...there's an obvious 'What's in it for me?' and that drives rapid adoption out of the gate.

2. ROI - In today's environment the bean counters are holding the purse strings pretty tightly. So a technology looking for a problem is dead on arrival. However with Innovation we are often talking to our customers about Millions, Hundreds of Millions and Billions of dollars. By connecting the benefits of social networking with the innovation process the ROI is obvious, immediate, quantifiable and large.

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Hey facebook - Get a Job!

Posted by Matthew Greeley at 4:48 PM, March 23, 2009

Ok, I admit it I'm a facebooker. I like reading other people's status updates at 2am when I can't sleep, and I like to believe my status updates contain relevant information for my friends ("I'm in NYC this week") ...and sometimes, maybe even some profound insights on life. ;)

A few weeks updated my status from my blackberry after a particularly rough day of snowboarding in Tahoe... only to get an immediate response from my mother in New Jersey "bruised ribs? what happened?!?"

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Simple Tip: Use the word "idea" more in everyday conversations.

Posted by Matthew Greeley at 5:22 PM, March 16, 2009

So here is my first tip for all you would be innovation practitioners… one simple tip to make yourself more innovative everyday.

     1. For rookies: The basic "I have an idea!" will get you started.

Continue reading " Simple Tip: Use the word "idea" more in everyday conversations." »

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