Innovation Spotlight: Text to donate…
TEXT "HAITI" to 90999 is a great example of innovation in fundraising. A crisis of Haiti's proportion presents a unique challenge for NGO's and non-profits. These organizations need to provide a quick, easy method for individuals to donate, and this initiative answers that call. By partnering with major cell phone carriers, the Red Cross was able to create a unique and simple way for people all over the world to donate. The intiative addresses a key challenge for fundraising, getting people to answer the call to action without making them go to a website, pull out a credit card, or phone into a hotline. By utilizing an established medium of communication, the Red Cross cut out the traditional transaction channels and streamlined the process of donating to a simple text.
This is Innovation at Work.
Simply text "HAITI" to 90999, and a $10 dollar donation will automatically be given to the Red Cross. Donations appear on customer's monthly bills.
For more information on this innovative method of fundraising visit: http://bit.ly/7fmoJL
